Foodova.com is an online trading, business intelligence, and process automation solution for the $500 Billion Indian wholesale food distribution industry. It is a marketplace that connects food distributors, local farms and specialty food manufacturers with wholesale food buyers, such as restaurants, hotels, schools and hospitals.

Foodova.com also enables the sustainable food movement by satisfying the growing business demand for more local, sustainably-produced, and healthier food choices in restaurants and institutions.

The buyer audience is primarily comprised of purchasing managers from restaurants, hotels, universities, hospitals, government and other public institutions, etc., that utilize Foodova's advanced search capabilities to locate food products at a competitive price. They also take advantage of Foodova's analytical tools to monitor food expenses.

The seller audience is comprised of small to large food distribution companies, local farms and specialty food manufacturers. Foodova's efficient ordering process and unique web store application helps them retain their current customer base and attract new tech savvy and price conscious customers.

The Industry Challenge

Before founding Foodova, we identified the following challenges with the current wholesale food buying and selling model:

The phone or fax ordering process is time consuming for both buyers and food distributors.
Orders received by food distributors via fax and voice mail are error prone and costly if a wrong order if shipped, which lowers customer satisfaction and declines sales for the food distributors.

It is costly for food distributors to manage a large sales team to target a much wider buyer market.
For food buyers, it is difficult to locate a wide variety of distributors or products and compare the prices offered by multiple food distributors.

Our Business

Our business model addresses the current challenges by revolutionizing the wholesale buying and selling model. Both buyers and food distributors will benefit from online ordering efficiencies that minimize order placement and shipment errors.

Benefits for Food Distributors and other Sellers
Food distribution companies and other sellers will gain access to a wider customer base.
Food sellers will be able to create unique, web-based stores within Foodova's platform.

Food distributors will be able to decrease their sales overhead and redirect activities towards market expansion or enhancing customer service.

Food sellers will be able to advertise their products, sales and specials, to a greater audience of buyers.
Benefits for Food Buyers
Buyers will be able to view national and local vendor product catalogs and compare products and prices.

Buyers will spend far less time on product and price searching because they can now save and reorder previous purchases.

Buyers will be able to take advantage of analytical tools to monitor their spending and increase or decrease order amounts when appropriate.