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FoodFight helps companies reduce obesity-related expense and improve productivity by giving employees incentives to eat healthy.

  • Stage Prototype Ready
  • Industry Mobile
  • Location Seattle, WA, USA
  • Currency USD
  • Founded May 2011
  • Website

Company Summary

FoodFight is the first to market, mobile-based, nutritional wellness program that guides and incentivizes people to make healthy food purchases while in the grocery store. We are solving for the biggest epidemic of our age - obesity. 68% of the U.S. population is overweight or obese, which costs our healthcare system $190B annually and American employers, $73B annually. These are non-sustainable trends but this epidemic is entirely reversible.


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    Benton T. Richardson
    Founder, CEO

    At age 29, Ben and five other founders launched Onvia, a business-to-government RFP marketplace, where they raised $70-million, executed a $250M IPO and generated $100M annually by his last year. He resigned as GM of one of the company’s three business units in 2001. At 33, Ben launched By The Glass, a new-media company aimed at educating consumers about the world of wine. He grew the business over four years and sold to

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    Michael Antinore
    VP Operations

    Michael holds a Ph.D. in Microbiology and MBA. He co-founded Fluoresentric and has extensive marketing and product development experience in biotechnology.

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    Eric A. Finkelstein

    Eric A. Finkelstein is an Associate Research Professor in the Duke Global Health Institute at Duke University. He is also Deputy Director and Associate Professor in the Health Services Research Program at Duke-NUS Graduate Medical School in Singapore. Prior to his appointment at Duke, Finkelstein was a Senior Research Economist for the Public Health Economics Program at RTI (Research Triangle Institute.)