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To map dietary lifestyle intent of all consumer packaged goods purchases

  • Stage $500K in TTM Revenue
  • Industry IT Services
  • Location St. Louis, MO, USA
  • Currency USD
  • Founded May 2008
  • Employees 5
  • Website

Company Summary

There’s large demand from industry to understand the dietary attributes of their grocery products and to use this data to interact with their customers at a personalized level. LabelINSIGHT is a data service and analysis platform that helps retailers and brands to identify the dietary attributes of their products and to segment their customers by dietary lifestyle leading to a new ways of interacting with shoppers.


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    Anton Xavier
    CEO - co-founder

    With experience in management, operations and marketing, Anton led the FoodEssentials team from its inception in Australia and subsequent move to the US, to its current position as a leader in this niche industry. Completing postgraduate degrees in Australia, Anton gained invaluable entrepreneurial experience with 2 previous ventures in Asia.

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    Dheeraj Patri
    COO - co-founder

    Dheeraj Patri joined the FoodEssentials team in February 2008. He was integral in moving operations from Australia to the U.S. With a strong technical and project management background, Dheeraj has led teams within Fortune 500 companies as well as his own start-up enterprises.

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    Dagan Xavier
    CPO - co-founder

    With a background in nutrition, Dagan is central to the development and ongoing evolution of the FoodEssentials database assets. Managing a team of dieticians and researchers, Dagan is constantly looking for innovative solutions to enable the scaling of our data services.


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    Chris Reid - Thompson Coburn
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    Dave Finklang - Brown Smith and Wallace

Previous Investors

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    Arch Grants
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    Capital Innovators