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Food for Thought

We help businesses collect "in the moment" feedback by incentivizing customers to scan receipts, packaging and signage with smartphones.

  • Stage Full Product Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded March 2010
  • Employees 5
  • Website

Company Summary

A market research technology company that helps businesses collect "in the moment" feedback by incentivizing customers to scan signage, packaging and receipts with smartphones. The cutting edge mobile UI addresses the problem of archaic and clunky market research methods, and the user friendly admin dashboard enables clients to scale and report on large campaigns within minutes. Industries: Market Research, Retail, Hospitality, Healthcare, CPG.


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    Adam Palmer
    Co-Founder, CEO

    Adam has 15+ years of restaurant and hospitality experience. He currently owns two franchise restaurants, The Pita Pit in Philadelphia, PA and State College, Pa (Penn State). He has planned and directed countless marketing campaigns and is constantly using creativity combined with technology to innovate both the feedback and hospitality industry.

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    Lee Morris
    Co-Founder, CTO

    Lee has 12 years of experience on both leadership and technical rolls. Previously, a Senior Consultant to Lockheed Martin Space Systems, where he architected and designed the next generation GPS III Flight Software; a key component of a $3.5B program. Lee has experience developing both hardware and software systems ranging from low level Real-Time Operating System development to J2EE Enterprise Architecture. Lee is bringing FFT into the cloud.

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    Samuel Huntington
    Co-Founder, Business Development

    Previously the Director of Business Development for an interactive design agency. Sits on the Board of Advisors at Fame House, a digital marketing agency for the entertainment industry. University of Pennsylvania Grad.

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    Ken Bakhtin
    Creative Director

    Creative Art Director at CBS. Extensive experience in Corporate Design and Digital Media. Heavy training in visual communication and digital art. Parsons School of Design Grad.


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    Adam Dinow, Wilson Sonsini Goodrich and Rosati
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    Howard Siegal, Siegal & Drossner