Jocelyn has been developing products and working in art education for more than ten years. In 2002 she was hired as a consultant for the business development team at Toys r Us to create in-store activities for a new line of retail chain stores known as "Geoffrey". She currently teaches at an NYC independent school. Jocelyn holds a BFA from the University of Vermont and an MS from Columbia University's School of Architecture.

Kelly is a seasoned visual merchandising manager with over ten years experience in all facets of design. In 2001, Kelly was promoted to the Visual Merchandising Manager of the Geoffrey division where she created the new divisional brand “Geoffrey” for Toys R Us, Inc. Kelly has a BFA from Rutgers University and received a certificate from NY School of Interior design. She is the founder of the The Matthew Kiefer Scholarship Foundation.