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Floresta develops tropical forest projects which integrate commercial forestry, biomass energy, forest conservation and carbon credits.

  • Stage Full Product Ready
  • Industry Industrial/Energy
  • Location London, GB-ENG, United Kingdom
  • Currency USD
  • Founded October 2010
  • Employees 13
  • Website

Company Summary

Floresta was established in 2010 by private investors to design, finance and develop two of the world's largest forest carbon projects in Indonesia and in Brazil. Our objective is to demonstrate that private investment can improve local livelihoods, conserve forest environmental services, and achieve private equity levels of return by linking commercial forestry, bio-mass energy, improved agriculture and carbon credits and offsets.


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    Eric Bettelheim
    Chief Executive Officer and Founder

    Prior to founding Floresta in 2010, Eric established and served as Executive Chairman of, Sustainable Forestry Management Ltd., a pioneering company in the development of carbon markets. He has led or contributed to public policy initiatives on carbon market development in Europe, the United States and Africa. Prior to his business career, Eric was the Resident Partner in London of a prominent Wall Street law firm. Eric is a graduate of Oxford U

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    Jouko Virta
    President and Chief Operations Officer

    Mr Virta has nearly 40 years experience in renewable forest resource management and the development of sustainable value-creating processes. He began his career as General Counsel to the Jaakko Pöyry Group in 1972 and retired as CEO of Jaakko Pöyry Consulting Network in 2002. As CEO, he developed forest sector master plans for over 40 countries or regions in the world. Mr Virta has an MSc degree in forestry from Helsinki University, an MSc in Re

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    Charles Ehrhart
    Senior Vice-President Community Development

    Dr Ehrhart has spent the last 25 years working within governments, the UN and civil society for sustainable development and an end to poverty in a world of plenty. From 2006-11, he led CARE International's response to climate change across seventy-eight countries.
    Earlier, Dr Ehrhart held senior technical positions with the United Nations Development Program(UNDP) and Oxfam.
    He has Doctorate from Cambridge University and a Bachelors Degree fro

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    Laurie Fitzmaurice
    Senior Advisor Renewable Energy

    Ms. Fitzmaurice has 20 years of experience in the acquisition, development and finance of over $7 billion in energy infrastructure projects in the United States, Latin America and Europe. Prior to joining Floresta, Ms. Fitzmaurice served as Vice-President of Investments and Acquisitions for CE2 Capital Partners, a private equity firm specialising in the generation of carbon credits for American and European markets. Ms. Fitzmaurice lived in Sout

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    Markus Brose
    Vice-President Agriculture & Community Development

    Markus Brose has more than 25 years experience working with state governments, civil society, and bi-lateral donors to improve rural livelihoods in Brazil.
    Before joining Floresta, Dr Brose served as Director of CARE Brazil, where he provided vision and leadership to a dedicated team fighting poverty and social injustices throughout the country. He has a PhD in Sociology from the University of Osnabrück, Germany, and a MSc in Public Management f

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    Avi Goldstein
    Senior Vice-President Corporate Finance

    Mr Goldstein was a senior Managing Director of Morgan Stanley in New York and London and has over 20 years experience in structuring, marketing, trading and executing international capital markets and structured finance transactions. Over his career he has completed over $500 billion of transactions in the Americas, Europe, Asia, Africa andAustralia. In addition Mr. Goldstein teaches International Finance at Technion Institute and Bar Ilan Univer

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    Daniel Maynard
    Senior Advisor - Business Development

    Mr Maynard brings over 25 years of experience in institutional securities and fund management sales, including 20 years with Morgan Stanley in New York and in London where he was Executive Director, and more recently with Henderson Global Investors where he was Director of Fixed Income. Mr Maynard is a graduate of Williams College and Columbia Business School.

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    Alvin Ng
    Senior Vice-President Finance & Administration

    Alvin Ng is a UK qualified accountant with over 20 years of experience. From 2001 to 2009, Mr Ng served in London as the Group Financial Controller of Sustainable Forestry Management, Ltd. Between 1990 and 2000, he was with Saffrey Champness (a London firm of Chartered Accountants). Prior to his time at Saffrey Champness, Mr Ng worked in Malaysia for Arthur Andersen auditing timber and forestry companies.

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    Nathanael Dreyfuss
    Vice-President Business Development & Finance

    Mr. Dreyfuss has eight years of experience developing businesses in Israel's high-tech sector, including as Co-founder of Eden Partnerships Mgt. Mr. Dreyfuss has been responsible for Eden's investments in Israel, China, Singapore and the US. Mr. Dreyfuss received his BSc in Electrical Engineering (2002) and his MBA (Summa Cum Laude, 2007) from Technion, Israel Institute of Technology.

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    Louis Carbonnier
    Senior Advisor Forest Management

    Louis has, with an interruption from 1994-1997 when he was Senior Forest Specialist for the World Bank, been employed by the Pöyry Group since 1975. He has been in charge of some 100 projects where forest resources have been a central component, largely in Brazil and Indonesia. He has also served with the UN Food and Agriculture Organisation (FAO). Louis holds a masters in Forestry from the Royal College of Forestry, Univ of Stockholm.

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    Hannu Jäppinen
    Senior Advisor Biomass

    Hannu has over 30 years of experience developing biomass energy and has worked on more than 30 biomass energy and power generation projects in Asia with Jaakko Pöyry. He has published widely on his subject and has advised the World Bank, the UN Environmental Program (UNEP) and several governments. He holds an MSc in Forestry from University of Helsinki and a BS from Delft Univ.

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    Gurinder Tamber
    Vice President Carbon Development & Marketing

    Mr Tamber has over 16 years of experience in both the private and not-for-profit natural resource and commodities sector. He was most recently Investment Director, Forest Carbon at the The Nature Conservancy where he was responsible for corporate and public sector investment in TNC’s global forest carbon portfolio. His previous work includes positions at Shell, Deutsche Bank, the Inter-American Development Bank and the UK Financial Services Aut

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    Manoel Sobral
    Senior Advisor, Forestry and Planning, Brazil

    Dr. Sobral is former Executive Director of the International Tropical Timber Organisation. During his tenure ITTO expanded its role to becoming a leader in international forest policy development. Previously he was Director of the Forest Products Research Center of the National Institute for Amazonian Development.


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    Baker & MacKenzie, Maples & Calder, Mishcon de Reya,
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    Saffrey Champness

Previous Investors

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    European family offices including the De Benedetti Family