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floatback lures LLC

Invest in new transformational technology problem solving fishing product.

  • Stage Full Product Ready
  • Industry Sports
  • Location Plano, TX, USA
  • Currency USD
  • Founded January 2012
  • Employees 6
  • Website

Company Summary

We have a problem. Millions of lures have gone missing. Lost gone forever. Fisherman are not happy. The good news is we have the solution. Floatback Lures is a fishing lure using the world's first hook ejection enabling the fisherman to catch more fish and save money on lures. Our customers are global fisherman including the 46m in the USA.


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    Anthony Harold Stone

    An energetic and results driven professional with transferable skills and over 20 years experience in sales and marketing, advertising, hospitality, sports management, publishing and International Property Investment. A self starter, lateral thinker and innovator with an in depth clear knowledge of UK & USA consumer markets, consistently achieving results through leading a winning team with a ‘make it happen’ approach.

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    Michael Thomas Ward
    Sales & Marketing Director

    Has over 25 years experience within the Insurance, Hospitality, Event industries. Specialising in Sales & marketing, Michael set up Eazycups and secured Tier 1 contracts including Anheuser Busch, Miller Coors & Harley Davidson, Sysco, Caesars Entertainment Group and Nascar.

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    Duncan Roberston
    Head of Research & Development

    A qualified Engineer and Inventor of the ‘Floatback’ design.

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    Michael Reece
    Operations Director

    Michael Reece is an inventor, consultant and serial entrepreneur with a 20+-year track record of success including extensive experience in start-ups, new product launches and brand development. Mr. Reece is a frequent guest speaker at industry meetings and has been featured on radio talk shows for National Public Radio (NPR). In 1988 Reece co-founded his first company and won patents for a line of innovative soft-sided coolers and bicycle bags. T


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    Emerson Law LLC
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    Willkins Kennedy