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Flavor Wine Retail

Flavor is a US Wine Shop, Lounge, and Web Storefront chain. We make wine buying more intuitive and enjoyable to the mass market

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded April 2010
  • Employees 1
  • Website

Company Summary

Wine retail rarely helps the majority of consumers identify the wines that taste good to them. Flavor has a proprietary methodology that organizes its products into flavor categories and steers each person to the categories with wines they will enjoy. Knowing our customers’ personal preferences allows us to buy and sell strategically. The lounge prospects, the shop converts, the web storefront sells in volume. SF is the first of 8 locations.


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    Chris Lane
    Founder and CEO

    Founder & CEO WineQuest LLC, 2000-2008
    - Wine Lists and Training to improve restaurant performance
    - Grew to largest beverage training company in hospitality
    Strategic Marketing and Programs Director, Intel Corp, 1988-2000