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Fit U Life

FIT U is a physician recommended and monitored way to reduce health risks associated with being overweight.

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location Franklin, TN, USA
  • Currency USD
  • Founded September 2011
  • Employees 6
  • Website

Company Summary

Fit U administers an intensive, multicomponent behavioral health intervention in partnership with our network of physicians. We teach patients how to incorporate changes into their daily lives that bring about sustainable health improvement. Our certified health coaches and registered dietitians act as liaison and support for the physician, staff and patient. We align high quality patient care with a financially rewarding business partnership.


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    JD May

    May is an extensive entrepreneur who has been challenging and disrupting traditional business models for 20 years. JD spent two decades in entertainment and technology, and has an extensive list of successful client engagements, including Kanye West, Bon Jovi, Keith Urban, Beyonce, Rascal Flatts, Disney, RIM, Clorox, Jim Beam, Sony, Universal and more. JD completed a successful exit with the sale of Nashville-based echomusic to IAC Corporation.

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    Dr. Tiffany Breeding
    Chief Development Officer

    Dr. Tiffany Breeding. Breeding has been a fixture in health education, performance psychology and corporate wellness in Nashville since 2006. She has written and published a number of articles, books and presentations on the
    essential integration of the mental and physical aspects of behavior change. Breeding has degrees from the University of Richmond (B.A., ’03), Georgia Southern University (M.S., ’05) and earned her doctorate from MTSU in 200

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    Rob Harvey
    Chief Operating Officer

    Rob is a serial kick-starter with a proven history of moving companies to a dominant position in a crowded market. Former CEO of Keller Williams Green Hills, where he ultimately led a team of 100+ agents. Former President of Village Real Estate where he grew profits 7-fold and reorganized faltering operations. Founded First Fidelity and built company into highest volume full-spectrum lender before successfully selling company to private firm.


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    Thomas Bartrum & Chris Sloan - Baker Donelson
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Previous Investors

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    JD May