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Fitoop is the of health and fitness data. Our data aggregation, analytics and suggestions make it easy to understand your health.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Las Vegas, NV, USA
  • Currency USD
  • Founded July 2013
  • Employees 2
  • Website

Company Summary

Fitoop is a machine learning and analytics platform that takes health, fitness and happiness data and provides personalized suggestions, insight and guidance. The product integrates data from common devices/apps (e.g. FItbit, Strava), illustrates and identifies important relationships between activities (e.g. sleep and weight) and provides helpful suggestions to make clients happier, healthier, and more fit.


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    Michael Murray

    Mike Murray is a seasoned technology executive, with over 15 years of experience, that understands how to build and market products. In addition, his last two companies achieved over $10 million in revenue in the first 3 years.

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    Katrina Rodzon
    Co Founder

    Kati Rodzon has 9+ years of experience in statistics and research methods as well as graduate level training in cognitive, behavioral, and positive psychology.