Fitlogic

Fitlogic is fundamentally changing how women shop online by addressing the fit and returns problems rampant in the fashion industry.

  • Stage $3M in TTM Revenue
  • Industry Fashion
  • Location Los Angeles, CA, US
  • Currency USD
  • Founded October 2010
  • Employees 10
  • Incorporation Type Other
  • Website littleblackpant.com

Company Summary

Women are frustrated having to sift through thousands of brand fits to find something that works, and they think the problem is their body. Our core customers are 30 to 50, have disposable income and don't have time to try-on or return apparel. With $32M in media funding, a celebrity brand with Fitlogic will insure consumer adoption of our patented fit system, and build a database of women by shape, age, height, size and product preference.

Team

  • Cricket Lee
    Founder/CEO

    Launched multi-hundred million dollar programs for Saks 5th Ave, JCPenney, Ralph Lauren, Ford Models, Susan Powter, British Airways, HSN, Ford Models. Invented all natural hair and bath care, pet jewelry and specializes in first mover advantage products.

  • Bob Nimon
    CTO

    Multi-Platform Technology Expert

  • Mark Mendelson
    President

    President of Ellen Tracy, Adrienne Vittadini and Marilyn Monroe sportswear (Li&Fung / Macy's) Tested Fitlogic on QVC and in Macy's while president of Jones Apparel Group. Also past president of Ann Taylor and Tahari.

  • Jacque Wickert
    Entertainment / Brand Advisor

    Former Warner Brothers - VP Branded Entertainment / Sr. Producer and Business Devt, Currently VP Daytime Programming CBS

  • Chris Lowe
    CFO

    Silicon Valley Public Company CFO
    Specialties are equity and venture debt financings, public offerings, mergers and acquisitions, licensing, securities law, early stage ventures

Advisors

  • Jane Taber
    Lawyer
    Unconfirmed
    Zack Hamilton
    Accountant
    Unconfirmed

Previous Investors

  • George Rudes
    Unconfirmed
    Greg Harned
    Unconfirmed

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