The Go-To Reality Maker and Game Changer in the Fitness Industry, Dana brings a no BS yet compassionate approach to leadership and management. In the Industry for 10 years, she has coached hundreds of trainees, personal trainers and health club managers to great success. She is a competitive Powerlifter and is tri-lingual, having grown up internationally in Israel, Singapore and Spain.

The visionary behinds fitID, Kenneth is king of discovering what people want and need in the fitness world and creating the technological solutions for them. With 10 years of experience in the personal training business, he has never stuck to the status quo and trains his clients and educates his peers to dream big and make it happen. He is the RIght Brain to Dana's Left Brain; born in Hong Kong and raised in Brooklyn, NY

Guy has a nonstop attitude towards developing technology. Have a problem to solve and Guy finds the solution, sometimes in between CrossFit workouts or during countless nights of insomnia in Israel.