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FitDivs Inc.

FitDivs is a new type of consumer charge card designed to promote good health and to help people and businesses save money on insurance.

  • Stage Concept Only
  • Industry Healthcare Services
  • Location Charlottesville, VA, USA
  • Currency USD
  • Founded November 2010
  • Employees 1
  • Website

Company Summary

FitDivs solves the problem of capturing and rewarding consumer behavior linked to good health. While exercise is key to good health, there's more to the picture, and where we spend our money can say a lot about our efforts. Why shouldn’t we receive some sort of useful dividend when we spend our money on living well? The FitDivs charge card does just that. It's targeted at consumers but also benefits the companies that employ and insure them.


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    Michael Reilly

    Mr. Reilly spent 15 years in the broadcasting business. He served as COO, overseeing a portfolio of stations with $100 million in revenue at its peak. He earned a B.A. from Yale University and an M.S. from Columbia University. He is a certified health coach and a health nut in all respects. He played varsity lacrosse in college and now keeps active by running, biking and skiing. He and his wife live in Charlottesville with their four children.