FitDivs is a new type of consumer charge card designed to promote good health and to help people and businesses save money on insurance.
FitDivs solves the problem of capturing and rewarding consumer behavior linked to good health. While exercise is key to good health, there's more to the picture, and where we spend our money can say a lot about our efforts. Why shouldn’t we receive some sort of useful dividend when we spend our money on living well? The FitDivs charge card does just that. It's targeted at consumers but also benefits the companies that employ and insure them.