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Fit Direct, Inc.

Fit Direct holds the exclusive license for the Fitlogic fashion apparel sizing technology for direct to consumer sales on

  • Stage Full Product Ready
  • Industry Fashion
  • Location Dallas, TX, USA
  • Currency USD
  • Founded October 2010
  • Employees 4
  • Website

Company Summary

Cricket Lee, Fit Direct founder and creator of the Fitlogic technology, is a voice of reason in the fashion industry. The Fitlogic fit solution is an internationally patented apparel sizing system that standardizes size and shape across brands. Fitlogic solves the largest problem in the apparel industry (bad fitting clothes). Fit Direct will educate consumers about fit standardization and drive sales with the “Cricket Lee with Fitlogic” brand.


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    Alice Cricket Lee

    Cricket is a visionary in the fashion industry with decades of marketing and product launch experience. Clients have included Ralph Lauren, Saks 5th Avenue, Haggar, Macy’s, Dillards, and J C Penney.

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    Lore Devra Levin
    Investor Relations

    Lore Devra Levin is a seasoned executive and serial entrepreneur. With over two decades in venture funding and angel investments, her firm, Associated Asia Investments delivers strategic planning, organizational development and tactical support for companies interested in expanding operations. Ms. Levin has built many successful companies and worked with foreign governments, startups, dot.coms and global brand names.

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    PENSCO Trust Company: For self directed IRAs and 401Ks - Financial Advisory Group.
    Investment Services

    Fit Direct is an approved asset on the PENSCO Trust Company platform as "FTDRCT". Contact Client Services 866-969-4472or go to


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    Jane Taber -- Taber Estes Thorne & Carr

Previous Investors

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    Contact Lore Devra Levin for more information