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First Aid Beverages, Inc.

First Aid Shot Therapies® is a line of 40ml, single serve OTC remedies for the "instant gratification generation".

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Hillsborough, CA, USA
  • Currency USD
  • Founded September 2012
  • Employees 3
  • Website

Company Summary

First Aid Shot Therapies® is a line of 40ml, single serve, OTC remedies using FDA approved ingredients with approved health claims to address the day to day needs of consumers. F.A.S.T Pain and F.A.S.T Upset Stomach will be launched in Q3 2013 in Seattle using dynamic consumer marketing proven effective at building brands including VitamInWater and Pretzel Crisps.


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    Mary Page Platerink
    CEO / Founder

    Mary Page developed and executed a new global planning model for The Coca-Cola Company. She and Dr. Jay Pasricha founded First Aid Beverages®, Inc. in 2010 to disrupt to $25Bn US OTC market.

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    Kate Wilson
    VP Branding

    Kate has launched over 20 brands for both The Coca-Cola Company and Unilever throughout her career in Europe, the United States and Australia. Kate has lead the First Aid Shot Therapies® Brand

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    Ryan Coon
    VP Field Marketing

    Ryan lead field marketing at both Glaceau (sold to The Coca-Cola Company for $4.2BN, 2007) and Pretzel Crisps (sold to Snyders for $350MM, 2012). Ryan recently joined the F.A.S,T. team to drive brand building at the local level for this dynamic new category.

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    Andy Steele
    VP Sales & Distribution

    Andy spent 20 years as a retailer before moving to Glaceau (see above) where he lead sales into the convenience channel. Andy has a reputation of getting dynamic new brands on the shelves of leading retailers around the country. He joined F.A.S.T. in 2012 to connect this dynamic new brand with his network of retail buyers and distributors.


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    Mark Tanoury, Cooley
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    Anne Dorman, Interim CFO

Previous Investors

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    Mary Minnick, former Chief Marketing, Strategy and Innovation Officer, The Coca-Cola Company
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    Tucker Johnson, Investor
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    Libertas Capital