Low-middle income household are typically left out when it come to mortgage due to their unrecorded or low income. FF was set up to serve these clients.
First Finance (FF)’s target customers are low-middle income households that seek to invest in their first home. These customers are generally not considered by banks. FF currently offers 4 products: Home Loan – for purchase of the first home; Home Improvement Loan – to improve their existing house; Home Equipment Loan – for FF existing client to purchase household appliances; and Home Equity loan – personal or business loan for existing clients.