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FireWhat Inc.

FireWhat is a GIS Data Analytics company, that creates data driven systems and technologies for the industrial workers and managers in and out of the field!

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Bend, OR, US
  • Currency USD
  • Founded January 2011
  • Employees 15
  • Incorporation Type C-corp
  • Website

Company Summary

FireWhat, Inc. is a technology company that provides custom tools to map and track assets in and out of the field. FireWhat, Inc. was founded in 2011 to correct the antiquated delivery of data to our nation’s first responders.

In the summer of 2016, FireWhat furthered its strategic relations by partnering with Insitu (Boeings UAV Subsidiary) to integrate/license our GISDirect Platform as their Data Analytics and Dissemination platform.


  • 2n6a1653
    Co-Founder and CEO

    In 2014, Sam left his full time Fire Captain position, to jump in head first as the CEO of FireWhat with a passion to innovate the career he so loved. As a founding member of the company, he took on the roll of CEO in 2012. Sam worked for CalFire as a fire captain for 15 years. While at FEMA as a Grant Administrator and National Fire Program Specialist II he administered a $41M dollar budget awarded to 2,100 fire departments in the western US.

  • F63eab37 13c2 4b7b a945 f4b81aa03c0a
    COO and Vice President

    John earned a BS Degree in Agricultural Engineering from Oregon State University and an MS Degree in Civil Engineering from Texas A&M University. John's professional experience includes business modeling, strategic planning, customer development, product and project management, and team capacity building. John's domain experience centers on the application of GIS and information technology in the Commercial Sector.

  • 70380462 4b60 46e9 af83 f7fa55ea226f
    CTO and VP of Product

    Nathan and his technology team are responsible for FireWhat's tools, apps, data feed products and websites. After graduating from Stanford University with his BS in Computer Science, Nathan worked for Apple as a software engineer on the CoreOS team. He was part of a small group that built the Spotlight feature and also helped to launch Apple's successful retail stores. Nathan left Apple in 2004 and later earned a Masters in Education at Harvard.

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    Ryan McAdler
    Chief Software Archetect

    Ryan McAdler is a polyglot developer with over seventeen years of experience in software development. At FireWhat, Ryan specializes in fullstack geospatial application development and is an expert in Javascript and Ruby, among other programming languages. In addition to being a skilled developer, Ryan is an Agilyst with a passion for building solid, well-tested software on-time and on-budget and loves cultivating the teams behind the software.

  • 5f319b81 30dc 4813 8e0f d0dae1eebee4
    Geographic Information Officer

    Cassandra combines her geographic research and academic excellence to lead FireWhat’s mapping and cartography projects. Her most recent work on the Rim Fire, Silver Fire, and award winning Story Map of the Boles Fire Real-Time GIS have received national recognition. She has also led students in a coordinated effort to use GIS to assist relief efforts in Haiti after the earthquake in 2010, the Philippines typhoon, and 2015 Nepal earthquake.


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    Lynn Teuscher of Aiello Goodrich and Teuscher, Mt. Shasta CA
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    Matthew Wilson, General Corporate Counsel