Ms. Bloom worked on Wall Street after graduating from Providence College. She then got involved in film and started her own production company. Her keen interest in romantic attraction led her to publish a book on the facial feature similarities evident in so many couples. After years of research, she found ample scientific evidence for idea that couples are most attracted to those with similar facial features. From this idea, FYFM was launched.

Gordon "Chip" Sleeper is a business strategist and marketer with more than thirty years of experience in advertising and marketing, and a founding partner of Envisage Engagement Marketing. Among many career milestones, in 1986 he partnered with legendary art director Roy Grace and writer Diane Rothschild to found the highly respected advertising agency Grace and Rothschild. Dartmouth College graduate. Resides in NYC.