Fig & Bloom

Fig & Bloom is a luxury branded florist. We cater to our customers personal style. They subscribe for themselves, and receive regular deliveries to their space.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Melbourne, Victoria, Australia
  • Currency AUD
  • Founded February 2015
  • Employees 4
  • Website figandbloom.com.au

Company Summary

Fig & Bloom went from concept to customers in 2 weeks and reached profitability in 2 months. The founders aspire to develop a luxury flower brand with a definitive look and feel. This opportunity exists because of:

1. the highly fragmented nature of the retail flower market
2. incumbent competition on price and delivery speed
3. incumbent online florist positioning as a 'last minute gift'
4. growing customer adoption of subscription businesses.

Team

  • Kellie Brown
    Chief Executive Officer

    Kellie Brown is a fashion and graphic designer who has worked extensively for luxury brands including Decjuba, Witchery and Wonderbra.

    Management responsibilities are:
    - Design & Product
    - Inventory
    - Social Media
    - Marketing
    - Human Resources

  • Kellie Brown
    Head of Operations, Finance and Technology

    Daniel Groch is a designer and developer with professional experience as a lawyer, banker and bond trader.

    Management responsibilities are:
    - Technology
    - Finance
    - Legal
    - Straetgy
    - Business Development

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free