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FertilityAuthority.com

FertilityAuthority.com is the world’s richest fertility-related premium content & social networking site, launching online scheduling 4/2012

  • Stage $1M in TTM Revenue
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded March 2009
  • Employees 5
  • Website fertilityauthority.com

Company Summary

FertilityAuthority.com is a NY-based company that owns the world’s richest fertility-related premium content and social networking site, FertileThoughts.com. The fertility industry is recession-resistant and growing rapidly. Today the site is monetized through premium CPM-based advertising. The company is raising $1M-$2.5M to scale its new lead generation/online scheduling platform, where there's a $1.2B addressable market, just in the U.S.

Team

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    Jennifer Redmond
    Co-Founder, Editor-in-Chief

    Jennifer has 20+ years experience as an online editor, specializing in reproductive health care. A savvy editor and accomplished online content strategist, Jennifer has honed her skills in creating, utilizing, and analyzing digital media and social media strategy, application, and metrics. She has had leadership roles in the launch of several websites, using innovative approaches for optimizing content to increase traffic and user retention.

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    Ann Gaines
    Director of Sales

    Ann consults with Reproductive Endocrinologists, Reproductive Attorneys, Pharmaceutical Product Executives, and advertising agencies to develop custom advertising and promotion plans. Responsible for cultivating new client contact, proposal development and presentation, negotiation and securing business. Integral in the development of the company’s ongoing business strategy.

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    Gina Wright Bartasi
    Founder and CEO

    More than 20 years of entrepreneurial experience with a proven track record of building new business ideas from the ground up. She has launched several key brands and websites with a focus on financial performance and profitability. She is a former Ernst & Young Entrepreneur of the Year finalist, Metro Atlanta Chamber's Small Business Person of the Year finalist and a finalist for Woman of the Year in Technology.

Advisors

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    Ed Zimmerman, Lowenstein Sandler
    Lawyer
    Unconfirmed
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    Mike Winicki, Horowitz & Ullman
    Accountant
    Unconfirmed

Previous Investors

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    Kathy Harris, Sharecare, Noro Moseley Partners
    Unconfirmed
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    Linda Mintz, LCP Advisors, Greenberg Traurig
    Unconfirmed
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    Richard Capezzali, Education Connection
    Unconfirmed