FEND

Meet FEND // The World's Most Convenient Safe Bike Helmet

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location New York, NY, US
  • Currency USD
  • Founded August 2016
  • Employees 2
  • Incorporation Type C-corp
  • Website fend.io

Company Summary

Meet FEND // The World's Most Convenient Safe Bike Helmet

The FEND One foldable bicycle helmet redefines the commuting experience by creating an innovative solution for the city rider. Featuring a precise and compact design, it reduces by 60% in size and can be quickly stowed away when not in use. Cyclists can now ride worry-free.

Team

  • CoFounder + Business Development

    Over 14 years experience in product development, merchandising, and planning. Responsible for managing over $100m in annual revenue for companies such as Diesel, Saint Laurent, Jimmy Choo, and most recently Burberry.

  • CoFounder + Product Design Engineer

    Holds over thirty patents with 12 years of experience in Industrial Design and Mechanical Engineering. Working with global brands such as Unilever, Squish, Harry's, and Panasonic. Most recently Head of Product at HERO Health.

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