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FEM Inc.

FEM Inc. is a video content recommendations platform that offers relevant, engaging video experiences on any site or app seeking to engage audiences with video.

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded August 2012
  • Employees 5
  • Website

Company Summary

FEM Inc. is a video discovery platform that enables any site or app to reach and engage viewers through video. Our approach to video discovery and content marketing is expansive, relevant and targeted: contextual, automated video curation and monetization for any site. Our go to market strategy focuses on serving the largest consumer market first: female audiences. We recommend the right video content to the right viewer at the right moment.


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    CEO / Co-Founder

    Principal, Global Alliances Google: worked with senior executives on partner strategy. Head of Industry, Tech: cross-platform sales teams. Country Manager, Google Africa. Founding team; program officer, Global Dev't. Successful ventures: Hotwire (IAC), Billpoint (eBay). Co-founded inDplay - content distribution (Discovery); investors: Eric Schmidt, Will Hearst III. Boards of BRAC USA, KCET/Link, Credo. Stanford MBA, Smith College B.A.

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    Meghana Bhatt
    VP, Research and Development

    Expert in decision making research. Trained extensively in cognitive and behavioral science. Harvard A.B. with honors in Math. Ph.D., Caltech in neuroeconomics. Among first researchers to study neural underpinnings of strategic thinking. Postdoctoral fellowship in neuroscience at Baylor Human Neuroimaging Lab. Directs million dollar research program on how people make decisions. Served as assistant professor at City of Hope Medical Center.

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    Natasha Mohanty
    VP, Technology

    Google: tech lead / engineer responsible for Google+ content recommendations. Spent 5 years on Google News, building personalized, curated News experience from variety of news sources. Engineering lead on projects to improve content discovery. Mount Holyoke A.B., UMASS Amherst M.S., Computer Science. State Dept TechWomen program. Experience in building rich user experiences and technology platforms and curating user generated and premium content.


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    Morrison Foerster
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Previous Investors

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    Jacquelyn Zehner
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    Geraldine Laybourne
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    Loreen Arbus