My aim is to bring Félicité, the little shop of big support providing fitting and d-k size bras, to the high street similarly to Bravissimo.
félicité fits and sells d-k cup bras and all sizes in maternity bras. No one is catering to this market yet in Belgium despite the fact that 80% of women are wearing the incorrect bra size. I work on an appointment basis which guarantees privacy, a personalised service and a bespoke fitting. This, combined with good quality products sold at competitive prices means that 99% of appointments result in sales.