Make better software by validating innovation based on user feedback, asking the right question, to the right user, at the right time.
Suppose a product team wants to build a new feature. Without involving developers, our tech lets them quickly add a button representing the new feature on their website. When users click on the button, we open a modal window asking for user input on that feature. Reviewing that data, the team makes better decisions about building the new feature or not. This is important: too many teams build things people don't want, which is a costly mistake.