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Feature Faceoff

Feature Faceoff allows organizations to discover and compare the IT products that meet their needs, providing basic market research on the fly.

  • Stage Concept Only
  • Industry IT Services
  • Location Alexandria, VA, USA
  • Currency USD
  • Founded September 2013
  • Employees 1
  • Website

Company Summary

IT analysts estimate that over 50% of an IT product's features are never used - but they are part of the price. Feature Faceoff provides a solution for smaller businesses (and others) to assess their IT needs, identify suitable products, and understand the cost-feature trade-offs b. It also provides the venue for smaller IT product vendors to make their products known to potential buyers in a fair comparison with large established vendors.


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    Douglas Brown

    Dr. Brown has over 15 years' experience as a consultant on IT decision-making. A former Army officer, he has worked with commercial and government organizations, as well as spending 8 years as a Federal IT manager.

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    Camille Bell

    Ms. Bell has over 15 years leading Agile development of web-based data-rich applications and has managed internet infrastructure since it was the DARPAnet.

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    Heidi Oleska
    Marketing Advisor

    Ms. Oleska has 18 years of experience in branding, advertising, promotions, direct and grassroots marketing experience. She holds an MBA in Marketing and has a passion for creating distinct brands supported by strong positioning and messaging that differentiates corporations by communicating the benefits they provide their customers.