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Fashioholic

Fashioholic creates a new mobile marketing channel for retailers to connect with consumers on-the-go and collect insights via Serious Games.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Ilan's, Ibn Gabirol, Tel Aviv, Israel
  • Currency USD
  • Founded October 2011
  • Employees 5
  • Website fashioholic.com

Company Summary

Fashioholic is the leader in mobile Serious Games - games designed to provide an added business value. For brands and retailers, our games create a new marketing channel to ubiquitously reach consumers during their dead time and collect insights. For consumers, the games are an interactive medium to discover merchandise, follow the latest trends and shop. Fashioholic is becoming a significant element in retailers’ omni-channel strategy.

Team

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    Ohad Greenshpan
    Co-founder and CEO

    Ohad is considered a worldwide leader in Serious Games. Ohad founded IBM's Crowd Computing program, which develops and promotes Serious Games to reduce resource utilization, improve quality of service and increase revenue in IBM's Information Management offerings. For his contributions, he received two awards for outstanding technical and business accomplishments. Prior to that, Ohad developed the foundations of the emerging Web Mashup paradigm a

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    Amit Manna
    Co-founder and COO

    Amit was born and raised in Palo Alto, California and received his B.Sc. in Computer Science from Stanford University. Post graduation, after being awarded 1st prize at the Stanford/Berkeley Undergraduate Business Plan Competition, he co-founded Silicon Valley-based Onavoice, a VC-backed company which offered a mobile service to improve users’ voicemail experience. Later on, Amit was a project manager and software engineer at Pudding Media, a mob

Advisors

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    Miriam Lahage
    Unconfirmed
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    Welington Fonseca
    Unconfirmed

Previous Investors

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    Zev Laderman (3 times)
    Unconfirmed
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    Explore Ventures and Israel's Office of the Chief Scientist
    Unconfirmed
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    Friends and family (twice) & founders
    Unconfirmed