Fashioholic creates a new mobile marketing channel for retailers to connect with consumers on-the-go and collect insights via Serious Games.
Fashioholic is the leader in mobile Serious Games - games designed to provide an added business value. For brands and retailers, our games create a new marketing channel to ubiquitously reach consumers during their dead time and collect insights. For consumers, the games are an interactive medium to discover merchandise, follow the latest trends and shop. Fashioholic is becoming a significant element in retailers’ omni-channel strategy.