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We instantly give shoppers all the information needed to make a smart purchase. To buy or not to buy? That’s the question–we help solve it.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded July 2012
  • Website

Company Summary instantly educates you on the products you love, so you can make a smart online purchase (where to find them at the lowest price, what the products’ reviews are, and what your friends think about them). 71% of online shoppers use 2+ channels to gather information about the items before purchasing, inordinate time and effort just gathering information. We solve this by giving users all the information they need to make that purchase.


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    Sonali Pillay
    Founder, CEO

    Sonali comes from a strategy and management consulting background. Before founding, Sonali was a consultant at Kurt Salmon, a management consultancy with two focal practices - the retail sector and IT transformation. It was this focus on the nexus of retail and IT strategy that spawned the inspiration for Sonali also has expertise branding and marketing strategy as a result of employment at Edelman Consulting.


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    Neil Fishman