Farther Finance

Farther is the first digital family office. We’re a team of experienced financial advisors empowered by modern tools to help you grow and protect your wealth.

  • Stage Full Product Ready
  • Industry Fintech
  • Location New York, NY, US
  • Currency USD
  • Founded April 2019
  • Employees 7
  • Incorporation Type C-corp
  • Website farther.com

Company Summary

Farther is the first digital family office. We’re a team of experienced financial advisors empowered by a modern technology platform to help rising professionals grow and protect their wealth.

We find our clients by applying data-science driven targeting techniques that allow us to acquire higher LTV clients at lower CAC. And we apply the same techniques to identify service opportunities to upsell current clients and reduce churn.

Team

  • Taylor Matthews
    Founder

    Taylor of co-founder and CEO at Farther. Prior to Farther, Taylor led RM and BizOps at ForUsAll, a fintech 401k advisor, growing AUM from $25m to $850m in two years as a leadership team member. He is a recovering strategy/ops consultant for Deloitte and Fidelity and co-founded Essmart, a distribution company with ~100 employees in India. He has a Yale BA and MIT Sloan MBA.

  • Brad Genser
    Founder

    Brad is co-founder and CTO at Farther. Prior to Farther, Brad founded Goldman Sachs Growth Analytics Team upon promotion from his role as a Wealth Advisor on a team with $1b+ AUM. His team pioneered data-science driven acquisition, lowering CAC by 5-10x. He is a former US Army Officer with a West Point BS, MIT Sloan MBA, and MIT SM MechE.

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