John is a Scottish web developer, and director of FarmGeek. He loves building things, and solving problems that make people's lives easier. With an extensive experience in the user experience and development of complex products in the automotive, financial and education sectors, as well as strong agricultural roots, he has an excellent balance between market understanding and technical ability.

Cally is the CEO of Mallzee.com, a successful fashion tech startup. Cally has helped extensively with ideation and challenging ideas.

Gavin is managing director at kotikan, a leading mobile application development specialist in Edinburgh. Gavin has helped extensively with business strategy and introductions.

Giles is an investment banker at Pioneer investments, with experience working around technical product development and a strong knowledge of the financial sector, Giles has helped with business strategy and introductions.

Gayle is an Entrepreneurial Spark enabler. She has been instrumental in developing the idea through the use of ideation and other service-design based exercises.