FarmFixe

FarmFixe brings local food to life, giving foodies access to chef-quality ingredients and exclusive foodie experiences.

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location Chicago, IL, USA
  • Currency USD
  • Founded August 2011
  • Employees 3
  • Website farmfixe.com

Company Summary

FarmFixe is an ecommerce and advertising platform for foodies and small local food businesses offering weekly deals of locally sourced food products & experiences. It's important primarily because small food producers cite marketing as their largest pain point (besides the weather) specifically direct sales access to loyal customers. FarmFixe provides an internet presence for them and enables foodies to discover new things through try-vertising.

Team

  • Traci Schaefer
    CEO / Founder

    3/2010 - 7/2011 Groupon - Director (ran a dept that grew from 8-150 presiding over deal selection & revenue projections for all US + Canadian markets)
    11/2008 - 3/2011 Gilt Groupe - Sr Category Manager, Gilt Noir; Previously Sr. Analyst then Manager of Market Strategy & Biz Dev
    7/2006 - 10/2008 Bain & Company - Associate Consultant
    Prior to that, went to U Chicago Law for 1 year, summered at U of C's Clinic for Entrepreneurship, & worked @star

  • Various Various
    Various

    There are 5 team members working on nights / wknds or as freelancers in the areas of Web Design, Sales, Business Development, Social Media, and Merchandising.

  • Traci Schaefer

Advisors

  • Larry Crystal (works with my father in Cleveland)
    Lawyer
    Unconfirmed

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