Farmactiva.net studies the equilibrium between user expectations, communication and action. Our basic unit of customer interaction is therefore the Call To Action (CTA). By linking different CTAs from Prescription, Regulatory and Style authorities, we remove friction: customer questions and fears. The result are discovery-centric funnels for our services, converting users into informed customers. Our customers are Beauty conscious Men and Women.
Team
Humberto Bento Ayres Pereira
CEO
With an Harvard MBA and McKinsey Consulting background, Humberto is a techie who loves to tackle hard to solve problems.