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Outbound Angie's List

  • Stage Product In Development
  • Industry Software
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded November 2012
  • Employees 4
  • Website

Company Summary

Faraday is building the customer acquisition platform for home upgrades. We apply the scientific method of hypothesize, test, measure, and learn to the customer acquisition process. Through our platform, clients identify receptive audiences using advanced targeting, launch small tactical campaigns to test marketing theories, and measure performance with real-time instrumentation. All with the express purpose of acquiring customers for less.


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    Andy Rossmeissl

    Oversees corporate strategy and product development at Faraday. Prior to Faraday, he co-founded Brighter Planet in 2005 and led product design throughout his tenure. Andy was chief of staff to political consultant Joe Trippi, personal assistant to Robert F. Kennedy, Jr., and a member of Howard Dean’s landmark 2004 presidential campaign web team. A long-time technologist, he is also an Eagle Scout.

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    Seamus Abshere

    Responsible for technology infrastructure at Faraday. He is a prolific author of open-source software for data mining, machine learning, and caching/database systems. He was “Slashdotted” for building a Big Data system for MasterCard and ran a distributed server architecture for America’s largest green banking program with zero security breaches since its inception in 2007.

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    Ian Hough
    Director of Science & Data

    Responsible for data collection and analysis at Faraday. At Brighter Planet he was responsible for the data and calculations that underlie Brighter Planet’s products and services. Before joining the team in 2008, he upgraded Clean Air-Cool Planet's Campus Carbon Calculator, the leading emissions inventory tool for colleges and universities, and helped organize a national grassroots day of climate action.

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    Robbie Adler

    Responsible for the go-to-market strategy and business development at Faraday. He has over six years of sustainability sales and client management experience. During his time at Brighter Planet he closed deals with multiple Fortune 500 companies and grew the company’s annual sales from $0 to over $1.5MM.


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    Robert Terenzi, Wilson Sonsini Goodrich and Rosati