The only reginal beauty ecommerce in Latam. Co-Founded with four latin celebrities and offering thousands of products from the best brands at the best price.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Santiago, Chile
  • Currency EUR
  • Founded May 2012
  • Employees 16
  • Website

Company Summary

FANCYBOX is the first and only regional beauty e-commerce in Latin America. Present in Argentina, Chile, Colombia, Mexico and Peru. Offering a wide variety of products from the best national and international brands. A local celebrity is the co-founder and Brand ambassador in each country. Partnering with the main media groups in Latam such as Santo Domingo or Copesa. And operating white label beauty stores for important magazines such as ¡HOLA!


  • Country Manager Argentina & Uruguay

    Previously worked as an Executive Account for Estee Lauder Argentina and was a local manager of Jumbor Retail in Argentina.
    Product Manager of Bobbi Brown and Créme de la Mer in Argentina for 3 years.
    Degree in Business Administration at Universidad de Buenos Aires.

  • Imma Santisteban
    Co-founder & Marketing and Sales Director

    Master in Business Administration and Management at ESADE (Lic&MBA).
    Former National Key Account at WRIGLEY, a subsidiary of MARS Inc. (Confections Sector).

    Previously to that, National Key Account at COTY BEAUTY SPAIN and Brand Manager from the MAKE-UP CATEGORY – Rimmel London at COTY BEAUTY in Spain and Italy.
    Fluent in 4 languages and beginner in 1.

  • Marianna Álvarez León
    Country Manager Colombia

    She has workd at Geelbe, where he has led for more than two years the commercial area of ​​the company, with experience in customer acquisition, sales strategies for e-commerce and retail products, creating and executing marketing activities for providers and development of international customers.

  • Founder & CEO

    More than 15 years experience as a communications consultant for lifestyle and luxury brands such as Armani, MiuMiu, Bvlgari, L´Oréal, Paco Rabanne, OPI or Audi.
    Founder and editor of “Cut” a lifestyle magazine for young readers in Barcelona and Madrid.

  • Agustin Amoretti Franciosi

    Consulting and Finance professional with exemplary record of leading teams in the oil, mining and consumer products industries. Recognized for finding creative and profitable solutions in strategic consulting projects.

  • With a background of more than 8 years managing IT projects at an international level. •Former Systems Managerr at and •David is an expert in IT projects that combine international teams and processes.


  • Jordi Farrés -
    Víctor Soriano -
    Gerard Olivé
    Founder and CEO BeFactory
  • Diego Noriega
    Founder and President
    Miguel Vicente
    Founder Lets Bonus
    August Navarro
    Founder & CEO Dreamlabo

Previous Investors

  • Antai Business Angels
    Cabiedes & Partners
    La Caixa
    Business Angels Network responsible

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