Fairy Tales & Lullabies was created to bridge the gap in upscale but affordable fashion for children, especially boys in the Baltimore area.
I will rely on funding from investors for start-up since traditional loans are close to impossible in this economy. I envision breaking even in the first year but quickly begin making profits in the second year.
The success of FT&L will be measured by the number of customers I gain and retain in 1 year.