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The Faction Collective SA

Faction is the fastest growing ski brand in the world, building a fan base with its own media content and collaborating with top athletes from around the world

  • Stage $5M in TTM Revenue
  • Industry Sports
  • Location Bagnes, Switzerland
  • Currency EUR
  • Founded December 2006
  • Employees 22
  • Incorporation Type Other
  • Website

Company Summary

Faction is a disruptive ski and outdoor clothing brand bridging the chasm between slow-moving mainstream ski brands and a new breed of progressive skiers. We use world-leading R&D on materials and design to create premium gear allowing riders to push the boundaries of skiing. We have built a global platform, distributing our products in 35 countries and create unique media content to inspire our fans to get out and explore natures playground.


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    Alex is from Idaho, having moved to Europe after working at McKinsey and Disney strategic planning, undergrad at Stanford and a MBA at Harvard. He then co-founded an online auction company which he led as CFO to a public listing in 2006. Which led him to move to Verbier where he met Tony

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    Tony McWilliam
    Design & Brand Director

    Tony, who is from Melbourne and was putting his design and branding skills to work with major brands like Coke, Etihad and Ford and earned his degree in Industrial Design at RMIT before packing up and moving to the Alps. It was Tony who started making skis in 2003 out of frustration with the status quo and a drive to create something better.

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    Sales Director

    Olivier built up the Nørrona European sales team from scratch and went on to run the sales team driving $83 million in revenues at Salewa before joining Faction as Sales Director and investing his own capital in this round on the same terms as we are offering investors when he saw the opportunity. Olivier’s global and apparel experience aligned with trade channel clarity has made a potent impact from day one.

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    Josh is a veteran in digital, product marketing and communications starting at Powder Magazine before spending years at Black Diamond and thereafter

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    James Fairbairn

    James joined Faction after years of retail-focused finance with the owners of Calvin Klein and Tommy Hilfiger brand in Europe, John Lewis and Debenhams. James brings a combination of experience with fashion and retail finance and extensive ERP and systems reporting that makes it possible for our multi-national to go fast and stay lean