FABRL

FABRL is a Fashion Rental Service that provides premium fashion costing Rs.20K at just 10-15% of the MRP! You can wear a Ralph Lauren Gown for just Rs.2000!

  • Stage Full Product Ready
  • Industry Fashion
  • Location Mumbai, Maharashtra, India
  • Currency INR
  • Founded June 2016
  • Employees 2
  • Incorporation Type C-corp
  • Website fabrl.com

Company Summary

A Ralph Lauren gown or a Designer Wedding Dress worth Rs.20K can be rented for just Rs.2000! If a gown costs Rs.30,000 we source it at either Rs.10,000 or pay a commission of Rs.6700 on it with the designer that owns the inventory. For the customer, rental price of a Rs.30K gown is Rs.6000 - so if rent it out more than 2 times we recover the cost and additional rental orders are margins for us.

Team

  • Co-Founder

    Marketing, Analytics & CRM consultant with 11+ years experience in Fashion Retail, Ecommerce, QSR, F&B, Hospitality and Consumer goods
    Helped generate yearly incremental revenues of $25Mn+ for Aditya Birla Retail (Pantaloons, Allen Solly, Van Heusen, Louise Philippe, More), Titan across all their brands (Tanishq, Titan, Fastrack, Eye plus) Levi's Strauss, Domino's across India & SE Asia.
    B.Tech from NIT Calicut

  • Siddhartha
    Co Founder

    6+ years of experience across Automotive, QSR, Industrial Products and Consumer goods manufacturing.
    Expertise in Sales & Operations planning, Project Mgmt. & Manufacturing Cost optimization. Worked as Operations Consultant at PricewaterhouseCoopers and Facility Planner at Tata Motors.
    MBA in Operations from S.P. Jain, Mumbai and B. Tech from IIT Kharagpur in Electrical Engineering

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