Swerdlow co-founded F.8 Interactive to build engaging, real-world-oriented games that outperform and out-class most mass-market titles. After winning awards as a career photojournalist for the AP and Los Angeles Times, she cofounded the Women's Empowerment Foundation and consults on public diplomacy and media literacy. She is also co-chairs Games for Change's National Leadership Council and wrote the script for "True Crime: Streets of L.A."

Reed co-founded F.8 Interactive to create uncommonly original games that tap real-world human experience and sustain themselves as businesses. Reed's deep experience as a business and social-technology strategist and user-experience designer followed tenures overseeing content creation at Cox Interactive Media and the global Metblogs network and 17 years as an award-winning deadline reporter for the L.A. Times and Philadelphia Inquirer.

DeFillippo has architected, developed and helped launch large-scale social-media applications and destinations, including Technorati, Metric.ly and JPG Magazine. He was co-founder/CTO of Metblogs – a worldwide network of more than 50 urban weblogs that won huge traffic and broad recognition as a model of citizen journalism during events such as the Pakistani terrorist attacks and Hurricane Katrina. He created the award-winning Blogrolling.com.