It’s a designer’s swimwear brand, the must for the luxury swimwear lovers. The basic concept is the brand will be global and luxury with affordable prices. Luxury means items, that are genuine, unique....not mass-produced, and have inherent meaning and value. The EYE brand has a very special universe which may be defined by these words: Femininity, Sensuality, Chic, Luxury, Class, Sophistication, Seduction, that our collections will reflect.