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EXHALE® Cosmetics, Bath, Body, & Skin provides all women access to an enhanced state of natural healthier beauty products, which are also ecologically friendly.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Northfield, NJ, USA
  • Currency USD
  • Founded May 1996
  • Employees 5
  • Website

Company Summary

As a Veteran Minority Business Enterprise (MBE) EXHALE® manufactures MADE-IN-USA bath & body products, particularly focusing on creating a global Brand that becomes the model for change by introducing centuries-old remedies, which hold the promise for human wellness, and provide high quality beauty products at an affordable price. EXHALE®'s primary costumers are professional, middle to upper middle class women between the age of 18-42.


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    Ray Leonard

    Sugar Ray Leonard is one of the legendary sports icons of the 20th century whose very name epitomizes boxing and conjures the image of a champion, entrepreneur, actor, philanthropist, and statesman. Having learned to box at the age of fourteen, Leonard's illustrious career includes three National Golden Gloves titles, two Amateur Athletic Union (AAU) championships and the 1975 Pan‐American Games crown.

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    J Edward Whitehead
    Co-Chairman & CEO

    Since his Honorable discharge from the U.S. Navy in 1978, Jim Whitehead has served in numerous Executive Federal Government and Senior Private Sector positions where he has developed domestic and international business opportunities. Mr. Whitehead was appointed to the U.S. Census Bureau Race and Ethnic Advisory Committees (REAC) on African American population by the Honorable Donald L. Evans, U.S. Secretary of Commerce.

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    Gen. Velma Von Richardson US Army (Retired)

    One of the only five African American women have earned the rank of Brigadier General in the United States Army, and the served as the former Director of the Army & Air Force Exchange Stores (AAFES).

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    Captain Tim Holden, U.S. Navy SEAL (Retired)

    Tim Holden has an extensive background in special operations, international security, strategic planning and information technology implementation. Tim was formerly a US Navy SEAL with significant combat experience who established the U.S. Navy’s Antiterrorism Force Protection Program for all ships, ports and bases throughout the world, and served as the Director of Information Operations and Information Warfare for the Chief of Naval Operations.

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    David Hanlon

    For over thirty years Dave Hanlon has been a business leader in the casino industry. He has a reputation for turning creative ideas into business solutions with integrity, high energy and an aggressive, hands-on style. He has worked as President, CEO at several of the leading hotel and casino companies, and under his leadership they have all realized vastly improved products, services and profitability.


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    Danniel LaPlaca, Esq.
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    Helen Mayrosh, CPA

Previous Investors

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    Closely held investors