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Evolving Energy

Predictive consumer analytics & proactive marketing to reduce solar customer acquisition costs.

  • Stage Full Product Ready
  • Industry Clean Technology
  • Location Santa Fe, NM, USA
  • Currency USD
  • Founded January 2013
  • Employees 0

Company Summary

Evolving Energy (EE) is a solar predictive analytics and marketing company. EE combines economic and demographic screens and predictive analytics, identifies the solar addressable market (5% to 10% of households), and markets proactively to reduce customer acquisition costs. EE's go to market model utilizes local solar installer’s for capital efficiency. Interest is high. EE's founders combine significant energy, sales, and analytics experience.


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    President & CEO

    Thomas Conroy (CEO) began his technical career starting-up coal fired power plants with Foster Wheeler Corp. In 2005 he joined Wind Tower Systems (WTS), a new technology wind turbine tower company, to drive commercialization and fundraising efforts. He secured $4.1 million from Element Partners, a leading VC firm, and drove commercial discussions which culminated in the sale of the technology to GE.

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    VP Sales & Marketing

    Michael Harnedy (VP Sales and Marketing) has been a sales leader for technical products in large companies and start-ups for over 20 years. He has a keen grasp of market players and dynamics, particularly in industries with complex distribution and contractor value chains (like solar). Mr. Harnedy holds a BSME degree from California State Polytechnic University in Pomona.

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    Mr. W
    Technical Leader

    Technical leader: Mr. W is an accomplished technical leader who has led software teams in start-ups and small companies. He is skilled at refining ambiguous requirements to create prototypes and 1.0 product releases. Mr. W specializes in applications that process large data sets using advanced statistical and machine learning algorithms. He has a strong background developing data warehouses and infrastructure for predictive analytics models.


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    Research Scientist, Computer, Computation and Statistical Science divisions, Los Alamos National Laboratory