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Eve's Choice - The New Way of Snacking

New Venture winner Eve’s Choice is a challenger of the established players in the food industry. It introduces The New Way of Snacking.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Driebergen-Rijsenburg, UT, NL
  • Currency USD
  • Founded February 2010
  • Employees 2
  • Website

Company Summary

Eve’s Choice is a challenger of the established players in the food industry. Eve’s Choice proves that it is possible to pair health, food, profit and pleasure. Eve’s Choice will launch a range of innovative snacks and drinks under the umbrella brand. All products will have in common that they that help today’s 24/7, always on, consumer to get the best out of their day. Being sold in the Dutch supermarket and gift stores, export plans for Germany


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    Vincent Melman

    The day to day management of Eve's Choice will be done by Vincent Melman. Vincent has
    founded Eve's Choice in 2010. It started out of frustration with the lack of truly healthy
    snacks. He has many years of sales experience in various British and American IT
    companies in the Netherlands and the United Kingdom. Vincent has extensive experience
    in managing large complex projects and can cope with the uncertainty that business

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    Rene Toet

    René, will focus on the marketing strategy of Eve's Choice.
    René has gained extensive experience within the fast moving consumer goods market at Numico and Unilever where he had both sales and marketing roles. In 2003 he and two former colleagues from Unilever left the company and founded Food Sense, the company
    behind the Fred & Ed brand. René was the creator behind the most innovative product of the year in 2009.