Everly exists at the intersection of the $1.8 billion drink mix market growing at 10.4% & the natural food movement growing at 10.5%. Drink mixes have proven traction in conventional chains, but are overwhelming artificial & have little-to-no existence in the natural grocers. No drink mix brand owns the natural drink mix positioning. Our products are sugar free, preservative free, artificial free, low calorie, & sweetened with the Stevia leaf.