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Eva & Paul Denim

Organic women's jeans with an innovative approach to fit. Fair trade & sewn in the USA. Sold through cutting edge ecommerce & boutiques.

  • Stage Full Product Ready
  • Industry Fashion
  • Location Brooklyn, NY, USA
  • Currency USD
  • Founded September 2012
  • Employees 1
  • Website

Company Summary

Eva & Paul is revolutionizing the $19B denim market by targeting the underserved segment of affluent women ages 35-55, 5.7M women. Unlike competitors that target only the smallest sizes, we make realistic proportions for women's true body shapes at each size based on 3D body scanning data. We use hand-printed pocket fabrics and organic cotton from family farms in India to build a premium lifestyle brand online and off and manufacture in NYC.


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    Julia Eva Kastner
    CEO & Founder

    Julia is a graduate of Harvard Business School and completed an internship at, a social network for mothers. Prior to HBS, she worked in New York City government under mayor Bloomberg and at in microfinance in Mexico. Julia has a unique understanding of the target customer, organic/fair trade sourcing, and emerging on and off-line sales/marketing channels.

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    Christine Rucci
    Denim Design Consultant

    Christine has 20+ years experience in the denim industry. She founded her own jeans line and launched products for C Wonder, Tory Burch’s husband’s new retail line. She has worked for Ralph Lauren, Tommy Hilfiger, and many startup brands.

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    Sean General
    Sales & Marketing

    20+ years experience senior management at Neiman Marcus, Macy's, Saks Fifth Avenue, I. Magnin, and Birkenstock

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    Pather Yang
    Director of Operations

    Patternmaker and Operations Manager at Mandy Coon designs.
    Fashion Design degree from the Fashion Institute of Technology.

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    William Murcia
    Production and Denim Manager

    William Murcia has extensive experience in denim production - first as a wash technician at Jones Apparel Group and Hannibal Apparel Development Services, then for TAL Group in Columbia, Thailand, and Malaysia overseeing the denim production team to ensure high cost and quality standards.


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    Stephen Davis, Goodwin Proctor
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    Richard Glass, Glass & Blum

Previous Investors

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    Friends and Family - $150K