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Simplifying the ethical dilemmas of everyday grocery shopping so you can enjoy the pleasures of being a consumer, with a better conscience.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded June 2012
  • Employees 1
  • Website

Company Summary

EthicIt is a web and mobile service that will provide shoppers with easy-to-use rankings on whole supply chain sustainability of the processed grocery foods they buy. Our aim is to equip consumers with easy-to-understand data on product integrity -- from seed to shelf -- for the packaged foods in their groceries. It's a smart tool anyone can use to become more ethical consumers.