Default company panoramic image

Ethelo Decisions

The most powerful online stakeholder consultation and collective decision making platform, delivering optimized results in real time.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Vancouver, BC, Canada
  • Currency USD
  • Founded May 2011
  • Employees 10
  • Website

Company Summary

Businesses don’t need surveys to deliver data. They need surveys to deliver answers. Ethelo Decisions is a powerful new tool for decision makers that uses a patent-pending business process to create optimal outcomes for complex issues or simple ones. Ethelo is a survey tool that delivers high value results and insights, without having to analyze unstructured data or decide which data is most important.


  • Default avatar
    John Richardson
    CEO, Founder

    John is a mathematician, a lawyer and the inventor of the Ethelo decision engine. In 2000 he founded Pivot Legal Society, now one of Canada’s leading human rights organizations. He has been internationally recognized as an Ashoka Fellow for his work as leading social entrepreneur and advocate for justice and the rights of marginalized persons. After serving as Pivot’s Executive Director for 10 years, John left to create Ethelo.

  • Default avatar
    John Stonier
    COO, Co-founder

    John Stonier (CA) is a senior executive, CFO and management consultant who specializes in business development, growth strategy and financial management. In 2007, John took Day4 Energy to a $100 million IPO in the TSX. His career experience includes holding key positions in telecom, internet, renewable energy, electric vehicles and entertainment.

  • Default avatar
    Kent Mewhort
    CTO, Co-founder

    Kent is a software engineer and lawyer specializing in public interest law & technology. He consults with governments, businesses and non profits on collaborative technologies and is a legal expert on open source software, copyright and privacy policy. He develops the code and API for the Ethelo software.

  • Default avatar
    Sharon Jessiman
    CFO, Co-founder

    Sharon is a CFO, administrator, and the founder of Glasshouse Capacity Services Society. She has provided consulting services to dozens of charities, from OpenMedia to the Downtown Eastside Women’s Centre. She’s also served as CFO for the Canadian Paraplegic Association and Sierra Legal Defence fund (now Ecojustice). She handles the administration and daily operations of Ethelo.


  • Default avatar
    McCullough O'Connor Irwin LLP

Previous Investors

  • Default avatar
    Founders, Friends and Family