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Erase Poverty Inc.

We grow small businesses through a purpose-driven, loyalty marketing program that directly funds microloans which erase poverty. For good.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location San Diego, CA, USA
  • Currency USD
  • Founded July 2011
  • Employees 5
  • Website

Company Summary

The first organization to combine small business growth through loyalty marketing & poverty alleviation through microloans in a unique technology platform. • Drives revenue for small businesses by giving them access to the rapidly growing segment of “purpose-driven consumers” • Empowers consumers to help through everyday purchases • Funds microloans for the working poor who are diligently working their way out of poverty globally and locally.


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    Joanna Wasmuth
    CEO and Founder

    • Former marketing executive in multi-national microfinance network (World Vision)
    • Former business owner (award-winning marketing/design agency)
    • Technology visionary - led creation of microloan funding platform
    • Global influencer (2009 Global Woman of Influence, visited 50+
    countries, UN CSW delegate), Forbes “Top 10 San Diego Female
    Entrepreneurs to Watch,” Winner San Diego’s Finest Female Entrepreneur & Finalist "Women Who Mean Busin

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    G W

    • Global leader in marketing technology
    • Led international distributed team • Fortune 500 Loyalty Marketing executive

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    G S
    Director of Technology

    • Former Fortune 500 technology development leader • Lived in India and worked in economic development

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    A O
    Director of Sales

    • Technology B2B Sales executive • Global experience

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    S M
    Director of Marketing

    • Automotive, Print, Technology marketing executive • Lived and worked in Sierra Leone while in the Peace Corps • Diversely experienced business professional with a unique blend of creative, business and technical savvy; specializing in project management, research/analysis, marketing strategy, creative development, and process improvement.

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    Advisory Team

    Shawn Parr - Founder of Bulldog Drummond • Janine Taylor - Biotech CFO • Ronna Chisholm - President of Dossier Creative • Laurie Beth Jones - NY Times Best-Selling Author & Management Consultant • Dr. Richard Reynolds - Microfinance Expert • Brian Hawkins - Cause Marketing Consultant • Chad Collins - Cloud Computing/SaaS expert • Harley Orion - Drupal & Online Marketing Expert • And several others


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    Rosanna Ortega
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    Rodney Watkins

Previous Investors

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    Commitments from:
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    Joanne M.
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    Janine T.