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engageSimply

ProgrammaticPlus™ restores the power of context to digital marketing, integrating content marketing and lead generation in one system for measurable ROI.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded December 2011
  • Employees 9
  • Website engagesimply.com

Company Summary

EngageSimply is an engagement marketing company that has developed Programmatic Plus™, a new technology that integrates content marketing and lead generation in one accountable system. Context is the core of our solution, which targets and places advertising in media with a high level of contextual relevance and deploys a contextual ad format, in order to connect marketers effectively with real people.

Team

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    Judy Shapiro
    Founder, CEO

    Judy’s 30-year marketing career embraces both agency and client, early-stage firms and Bell Labs. Judy saw the need for the “Trust Web,” an internet engineered to put the customer in control, earn the his trust., and so would offer advertisers great opportunities. The most important issues facing digital marketers today still revolve around trust, reinforcing the need for EngageSimply’s solutions.

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    Hide Harashima
    Chief Technology Officer

    Hide is a serial entrepreneur, having taken several technology products from concept to market. Since 1999, Hide has held senior technology and product development roles for firms specializing in advertising, research, and analytics. More than a technologist, Hide has a nuanced understanding of the digital marketing world and plays an integral role in steering EngageSimply’s business strategy.

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    Stephen Tortorici
    Chief Creative Officer

    Stephen is a creative leader with a strong intuitive understanding of the customer and the communications process, Stephen leads the creative expression of EngageSimply’s strategy and brand, as well as the company’s social media initiatives. With leadership roles at agencies including Y&R, iCrossing, Organic, and Jar Group, and earlier creative roles at CBS and NBC, Stephen brings both technical capabilities and creative wisdom to EngageSimply.

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    Chief Operating Officer

    Chet is an experienced leader of new ventures, Chet launched and grew four new business units for Columbia House, including their industry-leading ecommerce business, in the 1990s. He led an early-stage digital publisher as President of CMJ Network; launched and grew Conde Nast’s digital consumer marketing group; and led pilot projects leveraging Conde Nast brands in new business ventures.

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    Sr Media Strategist

    Matt is a leader in the media planning/buying world. He was a co-founder of MEC, launching the first “unbundled” media buying agency, and continued there for 12 years before spending 6 years as the first Managing Partner with MediaCom Chicago. Matt’s deep understanding of the rapidly changing digital media landscape is a unique asset as we uncover opportunities and position EngageSimply for a profitable, growing role in this value chain.

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    Eugene (Yevgen) Peresvyetov
    CEO, AdKernel (Investor & Strategic Partner)

    A serial entrepreneur, Eugene co-founded two earlier ventures in the advertising technology space before co-founding AdKernel. He leads a team with deep expertise in big data, distributed databases, and a range of specialties in the advertising technology category.

Advisors

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    Capell Barnett Matalon & Schoenfeld LLP, Robert Barnett
    Lawyer
    Unconfirmed
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    Internal
    Accountant
    Unconfirmed

Previous Investors

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    Mogility Capital, LP
    Unconfirmed
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    Judy Shapiro, Founder
    Unconfirmed
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    Angel Investor (one)
    Unconfirmed