Empirical Synergies
Moneyball for Marketing
- Stage Full Product Ready
- Industry Software
- Location Watertown, MA, USA
- Currency USD
- Founded September 2011
- Employees 4
- Website brandmatchscore.com
Company Summary
Empirical Synergies is a market research firm servicing the sports & entertainment industry. With web based analytical tools we're improving the efficiency and accuracy of the current process of endorser selection. Our premium offering - BrandMatch Score, rates the compatibility between brands & endorsers in real-time. Our mission is to disrupt an industry and force marketers to change the way they select and hire endorsers.
Team
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Derek BoyleFounder & CEO
I was on vacation in 2003 while working for Woolf Associates, a sports powerhouse for 40 years. I got a call - the words "we're closing our doors" will never escape me.
I just turned 24 and knew I eventually wanted to start my own company. I decided to call NBA Hall of Famer Robert Parish. I asked if he'd stick with me if I went on my own. He said yes and Sports Identity was born.
I launched Sports Identity with a vision of building a tradi
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David HoffmanCOO
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Greg SilvanoCTO
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Justin RogersAdvisor / Statistical Analyst
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Josh BoyleMarket Research Analyst
Previous Investors
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Brian YorkUnconfirmedJohn SeabernUnconfirmedRich BaumertUnconfirmed
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