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Empirical Synergies

Moneyball for Marketing

  • Stage Full Product Ready
  • Industry Software
  • Location Watertown, MA, USA
  • Currency USD
  • Founded September 2011
  • Employees 4
  • Website

Company Summary

Empirical Synergies is a market research firm servicing the sports & entertainment industry. With web based analytical tools we're improving the efficiency and accuracy of the current process of endorser selection. Our premium offering - BrandMatch Score, rates the compatibility between brands & endorsers in real-time. Our mission is to disrupt an industry and force marketers to change the way they select and hire endorsers.


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    Derek Boyle
    Founder & CEO

    I was on vacation in 2003 while working for Woolf Associates, a sports powerhouse for 40 years. I got a call - the words "we're closing our doors" will never escape me.

    I just turned 24 and knew I eventually wanted to start my own company. I decided to call NBA Hall of Famer Robert Parish. I asked if he'd stick with me if I went on my own. He said yes and Sports Identity was born.

    I launched Sports Identity with a vision of building a tradi

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    David Hoffman

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    Greg Silvano

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    Justin Rogers
    Advisor / Statistical Analyst

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    Josh Boyle
    Market Research Analyst

Previous Investors

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    Brian York
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    John Seabern
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    Rich Baumert