EMG addresses the need of medical professionals to access region-specific, clinical and medicines info. It is a single portal to an ecosystem of medical institution content & EMG's proprietary medicines data. It provides pharma cos an interactive channel, effectively digitizing the sales rep, and charges a monthly subs. fee + additional fees for targeted messages. EMG has 5500 users, 6 paying pharma, >20 institution partners and is < 1 year live.