Elli

Elli makes Pinterest perfect weddings easy and accessible through our curated wedding marketplace where brides can turn their ideas & inspiration into reality.

  • Stage $1M in TTM Revenue
  • Industry Consumer Products
  • Location Portland, OR, US
  • Currency USD
  • Founded September 2012
  • Employees 6
  • Website elli.com

Company Summary

Elli is a curated online marketplace for weddings. We partner with designers and product makers to deliver an unrivaled shopping experience where brides can turn their ideas and inspiration into reality. Products are merchandised by style and with DIY instructions for how to pull together a unique celebration.

Product creation and fulfillment is on-demand, enabling scale without carrying inventory. Revenue is generated through e-commerce.

Team

  • Anne Nichols
    CEO

    Anne Nichols has created and managed digital businesses that have been used by more than 15 million people and generated more than $250 million in sales.

    She served on the executive team at Norm Thompson Outfitters, a specialty multi-channel merchant; led product development and marketing for digital new media companies LookSmart and PointCast; Managed sales and marketing programs at Oracle and Macworld Magazine.

  • Doug Colbeck
    Co-founder and Chairman

    Co-Founded Trails.com in 1999 and later GolfLink which became Hillclimb Media. Built into a multi-million dollar business and sold to Demand Media in 2006. Early part of Demand Media team that eventually took it public in 2011. Co-Founded and launched Elli in 2012.

  • Lauren Skansgaard
    Merchandising Manager

    Founding team member of Elli. Previously worked at Moonstruck Chocolate.

  • Jenafer Ralls
    Creative Manager

    Founder of leading wedding blog The City Hippy. Previously worked for Blitz Agency on Nike, Naked Juice and Dole.

Previous Investors

  • Doug Colbeck
    Co-founder and Chairman
    David Hehman
    Board Member
    Howard Love
    Board Member
    Unconfirmed
  • Jim Williams
    Investor
    Unconfirmed

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